meet the team
An entrepreneur at heart, Hayley Wakefield has built a dynamic career launching and growing ventures across hospitality, consumer products, and community-focused spaces — including a subscription box company, a restaurant, and a combined coworking and event venue. Driven by an obsession with creating exceptional experiences for people and brands, she brings this passion to every project. Hayley has produced hundreds of gatherings ranging from intimate dinners to large-scale festivals and conferences, and she is known for designing innovative, thoughtful experiences that prioritize meaningful customer engagement.
Before beginning her entrepreneurial journey, Hayley served as a Development and Community Engagement Director for several nonprofit organizations, where she built donor programs, volunteer initiatives, and earned-revenue models that helped bridge the for-profit and nonprofit sectors. She later expanded her expertise as Brand Director for The Hollis Co., a multimedia company, where she led digital marketing, social media, e-commerce, and major product and conference launches.
Hayley Wakefield | Co-Founder & CEO
Sam Wakefield | Co-Founder & Idea Distiller
Sam Wakefield has a passion for marketing that burns like the flame of a thousand latin lovers. He launched his fledgling career as a tour guide at Colorado's oldest microbrewery before branching out on his own to open the first (legal) moonshine distillery in Austin, Texas. After five years of shining, Sam joined the team at Garrison Brothers where he lead the charge in social media marketing and brand partnerships. After charring his barrel with Garrison Brothers, he took on the role as Director of Marketing for High Brew Coffee and saw the brand through their eight figure acquisition in 2023. Sam now works full-time for his wife Hayley at Bevvy Group where they continue to steer brands to greatness.
Based in Austin, Blake Bauserman lives and breathes the Texas Hospitality scene. After moving to Austin to pursue a master’s in advertising at UT, he has developed ad campaigns for iconic Texas brands and boutique innovators alike. Each brand has its own unique voice, and it’s the thrill of finding the nuances audiences will fall in love with that keeps every day fun. With a love for engaging ads and the title of World Pun Champion from the 2025 O. Henry Pun Off under his belt, Blake is always on the hunt for the next great story to tell.
Blake Bauserman | Head (and Shoulders) of Digital Strategy
Colleen Canavan | Marketing Coordinator
Colleen is passionate about working with people and bringing their stories and brand to life through social media. With a Bachelor of Arts in Public Relations and Advertising from Sam Houston State University and a minor in Marketing, she specializes in capturing the heart of a brand and showcasing it in its best light. Whether it’s building authentic connections, crafting creative strategies, or highlighting what makes a business unique, she loves helping brands stand out and engage with their audience in meaningful ways.
With more than 15 years of experience as a Certified Home Stager, Sarah brings a refined eye for detail, exceptional organizational skills, and a deep understanding of how thoughtfully curated spaces elevate any event. In her role as Warehouse Manager and Client Services Lead for Bevvy Curated, she combines operational efficiency with a commitment to delivering an outstanding customer experience, ensuring every project is executed seamlessly from preparation to installation.
Sarah Swindell | Bevvy Curated Warehouse Manager + Client Services Lead
Season, her husband and two kids moved to Fredericksburg in 2022 to be closer to family an enjoy the Hill Country life. After Season graduated from Texas A&M University, she moved back to Houston to begin her career in high end event coordination and venue management at Houston’s premier event venue, The Astorian.
There she spend almost a decade planning and coordinating logistics for luxury weddings, corporate events and Galas. She began her career with Bevvy Group as the Events Production Director for the Fredericksburg Food & Wine festival in 2025, coordinating all production vendors, timeline of events, and pre/post event operations and planning to ensure the event was executed with excellence.
Season Rosen | Events Production Director
Sophia Davenport | Content Creator + Social Media Manager
Based in Houston, Sophia Davenport’s love for content creation started in elementary school with videography and later grew into photography. With a background in teaching and a passion for storytelling, she focuses on capturing candid, real moments that connect with people. She especially loves photographing people and everything food + drink, and she brings that same energy into content that helps brands feel authentic and relatable.